What's the Big Idea?: ...
What's the Big Idea?: How to Win with Outrageous Ideas (That Sell!)
Even if you don't realize it, Lois has probably affected your buying habits. From the man who created "I want my MTV," here are inside tips on creating great advertising and marketing techniques. In today's saturated media environment, Lois shows how to get your message heard, noticed, and remembered. Photographs throughout.
Paperback, 304 pages
Published January 1st 1993 by Plume
(first published 1991)
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