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Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing
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Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing

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In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content ...more
Paperback, 257 pages
Published September 30th 2014 by Focal Press (first published June 20th 2014)
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