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Eveolution: Understanding Woman--Eight Essential Truths That Work in Your Business and Your Life
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Eveolution: Understanding Woman--Eight Essential Truths That Work in Your Business and Your Life

3.79  ·  Rating Details ·  75 Ratings  ·  8 Reviews
190 million female consumers . . . $4.4 trillion in buying power . . . one book--the national bestseller now in paperback and newly revised--that tells you how to reach them.

She knows business. She knows women. And she definitely knows better than anyone on Madison Avenue how to bring them together. Faith Popcorn, America's leading trend forecaster, shows that no one can s
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Paperback, 272 pages
Published June 13th 2001 by Hachette Books (first published 2000)
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Vini
Apr 24, 2012 Vini rated it it was amazing
Apakah Anda seorang penjual? Apakah pekerjaan Anda mengharuskan Anda banyak berinteraksi dengan wanita? Atau apakah Anda adalah orang yang sering berkata, "Wanita memang sulit dipahami"? Jika jawabannya adalah ya, maka Anda wajib membaca buku ini. Bahkan jika Anda sendiri adalah seorang wanita, saya sarankan Anda HARUS membaca buku ini.


Menurut saya, buku ini termasuk visioner pada masanya. Di masa-masa awal ledakan pertumbuhan ekonomi dan dunia digital, Faith Popcorn telah mampu 'membaca' masa
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Kiersten
Jun 03, 2008 Kiersten rated it really liked it
This is such a great book. I felt empowered as a woman after reading it. Yes, Faith Popcorn has some zany ideas but I LOVE that! She reinvents the box that everybody else is stucking thinking out of.
John Gabriel
Aug 03, 2013 John Gabriel rated it it was amazing
Excellent and thought at the time. We used some of the thinking in devising a market research study on the changing role of women in South Africa and found intriguing similarities and differences.
Jennifer Mathews
Mar 09, 2009 Jennifer Mathews rated it it was ok
Information is dated - would have been better if I read it when it came out. Also, seems a little self-serving to me.
Rebeccameder
Aug 02, 2011 Rebeccameder rated it liked it
I have no ties to marketing, but I bet the Catholic church could learn a thing or two from this book.
Mike Steinborn
Nov 07, 2014 Mike Steinborn rated it it was amazing
Great insights and great ideas!
Holly
Mar 24, 2012 Holly rated it liked it
REALLY good jargon in this here booke.
Bebe Four
Nov 03, 2013 Bebe Four rated it it was ok
2+
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