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  <title><![CDATA[How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register]]></title>
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  <description><![CDATA[With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'-this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative-and often counterintuitive-advice and features such unforgettable fundamentals as: nMake a big splash, instead of a lot of little ripples nAlways have a pipeline to the president nOwn a market, not a mill nThe long and short definitions of marketing There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.]]></description>
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    <![CDATA[How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register]]>
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    <![CDATA[With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'-this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative-and often counterintuitive-advice and features such unforgettable fundamentals as: nMake a big splash, instead of a lot of little ripples nAlways have a pipeline to the president nOwn a market, not a mill nThe long and short definitions of marketing There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.]]>
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  <read_at>Mon Mar 06 00:00:00 -0800 2006</read_at>
  <date_added>Mon Aug 03 09:17:16 -0700 2009</date_added>
  <date_updated>Mon Aug 03 09:17:39 -0700 2009</date_updated>
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    <body><![CDATA[There are a lot of books on marketing. If you read enough of them, it becomes clear that most marketing &quot;gurus&quot; believe that their concepts and strategies are the most effective. But what if you were to conduct a study on the techniques used by the top marketing companies and consultants t...<a href="http://www.goodreads.com/review/show/65998412">more...</a>]]></body>
    
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      <review>
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  <title>
    <![CDATA[How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register]]>
  </title>
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    <![CDATA[With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'-this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative-and often counterintuitive-advice and features such unforgettable fundamentals as: nMake a big splash, instead of a lot of little ripples nAlways have a pipeline to the president nOwn a market, not a mill nThe long and short definitions of marketing There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.]]>
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  <published>2003</published>
</book>

    <rating>5</rating>
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  <recommended_for><![CDATA[Business Man, Marketer]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Sep 01 00:00:00 -0700 2007</read_at>
  <date_added>Mon Oct 08 07:56:32 -0700 2007</date_added>
  <date_updated>Mon Oct 08 08:01:53 -0700 2007</date_updated>
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    <body><![CDATA[I read the copy for Indonesian, published by DARASbooks, with the title &quot;Strategenius&quot;<br/><br/>It's a book about marketing strategy from a master of marketing. Fox tells us with this book his ways and tips how to operate a marketing in a company, whether it's a product or service company....<a href="http://www.goodreads.com/review/show/7419234">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/7419234]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/7419234]]></link>
</review>
      <review>
  <id>17810191</id>
    <user>
    <id>995236</id>
    <name><![CDATA[Lauren]]></name>
    <location><![CDATA[The United States]]></location>
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  <title>
    <![CDATA[How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register]]>
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  <average_rating>3.90</average_rating>
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    <![CDATA[With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'-this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative-and often counterintuitive-advice and features such unforgettable fundamentals as: nMake a big splash, instead of a lot of little ripples nAlways have a pipeline to the president nOwn a market, not a mill nThe long and short definitions of marketing There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.]]>
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  <published>2003</published>
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    <rating>5</rating>
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  <read_at>Tue Jan 01 00:00:00 -0800 2008</read_at>
  <date_added>Sat Mar 15 12:06:38 -0700 2008</date_added>
  <date_updated>Sat Mar 15 12:08:43 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Phenomal marketing book about understanding the customer, building the pipeline and having enough &quot;striking fists&quot; in the air to close business  opportunities.  Very easy to read -- the chapters are short and to the point.  Many of the ideas stay with you long after the book is finished.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/17810191]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/17810191]]></link>
</review>
      <review>
  <id>28465519</id>
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    <name><![CDATA[Amy]]></name>
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  <title>
    <![CDATA[How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register]]>
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  <average_rating>3.90</average_rating>
  <ratings_count>21</ratings_count>
  <description>
    <![CDATA[With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'-this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative-and often counterintuitive-advice and features such unforgettable fundamentals as: nMake a big splash, instead of a lot of little ripples nAlways have a pipeline to the president nOwn a market, not a mill nThe long and short definitions of marketing There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.]]>
  </description>
  <published>2003</published>
</book>

    <rating>4</rating>
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  <date_added>Sun Jul 27 18:57:29 -0700 2008</date_added>
  <date_updated>Sun Jul 27 18:58:00 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Good book for anyone who is involved in sales]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/28465519]]></url>
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      <review>
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    <name><![CDATA[Dean]]></name>
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    <![CDATA[How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register]]>
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  <description>
    <![CDATA[With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'-this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative-and often counterintuitive-advice and features such unforgettable fundamentals as: nMake a big splash, instead of a lot of little ripples nAlways have a pipeline to the president nOwn a market, not a mill nThe long and short definitions of marketing There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.]]>
  </description>
  <published>2003</published>
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  <date_added>Tue Dec 01 03:30:02 -0800 2009</date_added>
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    <![CDATA[With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'-this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative-and often counterintuitive-advice and features such unforgettable fundamentals as: nMake a big splash, instead of a lot of little ripples nAlways have a pipeline to the president nOwn a market, not a mill nThe long and short definitions of marketing There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.]]>
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  <url><![CDATA[http://www.goodreads.com/review/show/79393792]]></url>
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      <review>
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    <![CDATA[How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register]]>
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