With business bestsellers like How to Become CEO, Jeffrey Fox is unsurpassed when it comes to empowering readers to gain the edge on the competition. But before you can run the company, you have to get your foot in the door -- and in How to Land Your Dream Job, a repackaged, re-titled edition of Don't Send a Resume, Fox shows how to do exactly that, with invaluable, often counterintuitive advice like:
-Why resumes don't sell; -Skip the personnel department; -How to research a target company; -Be a fish out of water; -No one cares what you like; -Ask to do a demonstration; -Don't talk in an interview; -"I" is a bad word.
]]>With business bestsellers like How to Become CEO, Jeffrey Fox is unsurpassed when it comes to empowering readers to gain the edge on the competition. But before you can run the company, you have to get your foot in the door -- and in How to Land Your Dream Job, a repackaged, re-titled edition of Don't Send a Resume, Fox shows how to do exactly that, with invaluable, often counterintuitive advice like:
-Why resumes don't sell; -Skip the personnel department; -How to research a target company; -Be a fish out of water; -No one cares what you like; -Ask to do a demonstration; -Don't talk in an interview; -"I" is a bad word.
]]>Jeffrey Fox is the ultimate marketer, consumed with and successful at ensuring his product stands out and is snatched up--and in this case, that product is you. Don't Send a Resume is his tip-laden guide on how to make yourself visible, desirable, and ultimately invaluable to your next employer. Dismissing the well-worn routes of sending unsolicited resumes and contacting personnel departments, Fox concentrates on what will turn job-seekers into super salespeople. While occasionally just spiced-up commonsense, his advice is simple, direct, and often ingenious, supported by details and made colorful by the odd illustration. Understand the jargon of job seeking and translate that jargon into meaningful marketing clues. Determine how the job you want creates value for the company and "dollarize" yourself accordingly. Look for a job in the unorthodox places that other job-seekers overlook. Write "boomerang" letters in response to job ads. Don't expect employers to care about your job objective or what you like to do; they only care about what they need. Don't talk and tell in an interview; answer, ask, listen, and sell. Whatever you do, don't order sauce-splashing food in a lunch interview, however tempting the dish. Oh, and don't forget to ask for the job. --S. Ketchum
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