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The Marketing Code

3.15  ·  Rating Details  ·  26 Ratings  ·  3 Reviews
Akin to The DaVinci Code, this gripping thriller morphs the dark intrigue of the Renaissance into today's double-dealing world of commerce to show that in the business world, sometimes you have to kill to make a killing. Revealing the secrets of 21st-century marketingbecomes the ultimate quest in this thrilling story. Rejecting marketing's past principles, this bookoffers ...more
Paperback, 400 pages
Published September 1st 2006 by Cyan Communications
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Nura Yusof
Aug 08, 2011 Nura Yusof rated it really liked it
A marketing thriller? This book is like one of those marketing fads. An interesting idea but will it catch on?

I absolutely dig that SA chapter where the Brady Bunch were cooking up fad marketing terms for sale. And the acronyms? Hilarious. It's a reflection of how ridiculous marketing is getting these days.

But this book wasn't just a rip-roaring yarn with some marketing theory thrown in. It actually got me thinking.

For instance, the book made me realise that all these marketing techniques are co
Vikas Datta
Feb 08, 2016 Vikas Datta rated it really liked it  ·  review of another edition
Terrific fun... and poor Dan Brown, But a little too sanguinary than the last
Nov 27, 2007 Marcel rated it it was ok
Got my attention because of the back flip. The marketing behind da vinci code. Sounded good.

Turned out the by a "da vinci" kind of book with conspiracy, suspense etc.. Not bad but not really what I excepted it to be.

The story got a bit too weird for me in the end and now I know why I am not really into the "Dan Brown" books ;)
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