false 2058718 http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg The DaVinci Code, this gripping thriller morphs the dark intrigue of the Renaissance into today's double-dealing world of commerce to show that in the business world, sometimes you have to kill to make a killing. Revealing the secrets of 21st-century marketing becomes the ultimate quest in this thrilling story. Rejecting marketing's past principles, this book offers new direction and instructs marketers to see beyond the smokescreen of customer-first, customer-focused cliches currently in use and offers guidelines more appropriate for today's fast-moving, high-tech world. Unlike any other marketing book, this entertaining interpretation of ideology is also a credible educational tool.</div>]]> 2058718 1 2063897 1 9 2006 The Marketing Code total:2|2:2| 2 4 2 1 24452 3.29 17 5 7925158 156255 2058718 1904879888 9781904879886 1 http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/2058718.The_Marketing_Code 2.00 2 The DaVinci Code, this gripping thriller morphs the dark intrigue of the Renaissance into today's double-dealing world of commerce to show that in the business world, sometimes you have to kill to make a killing. Revealing the secrets of 21st-century marketing becomes the ultimate quest in this thrilling story. Rejecting marketing's past principles, this book offers new direction and instructs marketers to see beyond the smokescreen of customer-first, customer-focused cliches currently in use and offers guidelines more appropriate for today's fast-moving, high-tech world. Unlike any other marketing book, this entertaining interpretation of ideology is also a credible educational tool.</div>]]> 2006 2 0 false Thu Nov 01 00:00:00 -0700 2007 Fri Oct 19 02:42:25 -0700 2007 Tue Nov 27 04:13:40 -0800 2007
Turned out the by a "da vinci" kind of book with conspiracy, suspense etc.. Not bad but not really what I excepted it to be.

The story got a bit too weird for me in the end ...more...]]> 56258528 2002725 2058718 1904879888 9781904879886 1 http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/2058718.The_Marketing_Code 2.00 2 The DaVinci Code, this gripping thriller morphs the dark intrigue of the Renaissance into today's double-dealing world of commerce to show that in the business world, sometimes you have to kill to make a killing. Revealing the secrets of 21st-century marketing becomes the ultimate quest in this thrilling story. Rejecting marketing's past principles, this book offers new direction and instructs marketers to see beyond the smokescreen of customer-first, customer-focused cliches currently in use and offers guidelines more appropriate for today's fast-moving, high-tech world. Unlike any other marketing book, this entertaining interpretation of ideology is also a credible educational tool.</div>]]> 2006 2 0 false Sat May 16 00:47:53 -0700 2009 Sat May 16 00:47:53 -0700 2009 8 http://www.goodreads.com/book_link/follow/8?book_id=2058718