[x] Could not find that book.

My rating:

add to my books

Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market

by Chetan Sharma

3.50 · rating details · 2 ratings · 0 reviews

A practical guide to the emerging mobile advertising market, "Mobile Advertising" covers all the major topics in this emerging multibillion-dollar industry. This is a complete how-to guide for anyone who wants to understand and take advantage of this hot new advertising medium. Drawing on the experience of three industry veterans, insights from key influencers an...more

Hardcover, 404 pages

Published March 7th 2008 by John Wiley & Sons

more details... edit details

Get a copy:

More…

There is a good chance some of your friends read this book. Sign in to see!

Friend Reviews

To see what your friends thought of this book, please sign up.

Lists with This Book

This book is currently not featured on any Listopia lists. Add this book to your favorite list »

Community Reviews

(showing 1-9 of 9)

filter | sort: default (?) | rating details

Oct 11, 2011

Serbulent Sengun rated it

Oct 07, 2011

dpillingsworth marked it as to-read

Aug 08, 2011

Jakub.lipinski is currently reading it

Jun 14, 2011

Kristof marked it as to-read

Shelves: english, professional

Aug 22, 2010

Stanley is currently reading it

Shelves: marketing

May 02, 2009

Michelle is currently reading it

Dec 29, 2008

Seth rated it

Sep 27, 2008

Rahul Thappa is currently reading it

Apr 16, 2008

Thamar marked it as to-read

new topic
Discuss This Book

There are no discussion topics on this book yet. Be the first to start one »

Recommend it | Stats | Recent status updates

combine
Other Editions (1)

Popular Shelves

currently-reading

4 shelves

to-read

3 shelves

professional

1 shelf

english

1 shelf

marketing

1 shelf

About Chetan Sharma

Chetan is Founder and President of Chetan Sharma Consulting. He is a recognized industry expert in strategy and implementation of wireless data and pervasive computing solutions. He has a strong background in developing and launching technologies, products, and solutions for the wireless Industry, including extensive experience in managing and delivering all phases of the product development cycle...moreChetan is Founder and President of Chetan Sharma Consulting. He is a recognized industry expert in strategy and implementation of wireless data and pervasive computing solutions. He has a strong background in developing and launching technologies, products, and solutions for the wireless Industry, including extensive experience in managing and delivering all phases of the product development cycle. Executives from leading wireless companies around the world seek his accurate predictions, independent insights, and actionable recommendations. He has served as an advisor to senior executive management of several Fortune 100 companies in the wireless space. Some of his clients include NTT DoCoMo, Disney, KTF, Sony, Samsung, Virgin Mobile, Sprint Nextel, AT&T Wireless, Cincinnati Bell, Reuters, Qualcomm, Reliance Infocomm, SAP, Merrill Lynch, American Express, Infospace, BEA, and HP.

Before starting his consulting practice, he was founding Director of Emerging Solutions practice at Luminant Worldwide. Prior to his leadership of the R&D group, Sharma served as founder and Director of Luminant's wireless practice1. In this role, he oversaw global client engagements, provided vision and strategic direction, conducted wireless research and development, and established partnerships with leading industry players such as IBM. Prior to that, Chetan was a systems engineer and product manager, focusing on mobile communications, at Cellular Technical Services, where he worked on creating RF Fingerprinting solutions to prevent wireless fraud. His work was instrumental in making a big dent in the $1B industry-wide fraud problem. He also worked at Philips Consumer Communications - a joint venture between Lucent and Philips and was VP of Technical Marketing and Technology Licensing at a wireless multimedia company.

His experience with strategic alliances involved US carriers such as Verizon, Sprint, AT&T Wireless, Cingular, Cincinnati Bell, and others; some of the most prominent carriers in Europe and Asia; IBM, Intel, Telcordia, SBC, Unisys, and many other leading players in the wireless sector.

Chetan is the author of best-seller: Wireless Internet Enterprise Applications (John Wiley & Sons, 2000) and co-author of VoiceXML: Strategies and Techniques for Effective Voice Application Development (John Wiley & Sons, 2002). His most recent book titled Wireless data services: Technologies, Business models, and Global markets was published by Cambridge University Press, UK (Jan 2004) and is a collaboration with Dr. Yasuhisa Nakamura, SVP, NTT DoCoMo. Chetan is currently working on two books: Mobile Advertising and In Tesla's Shadow: The Broadband Internet beyond the wires. Chetan has patents in wireless communications, is regularly invited to speak at conferences worldwide, and is an active member in industry bodies and committees. Chetan is interviewed frequently by leading international media publications such as Time Magazine, NY Times, WSJ Interactive, Information Week, Japan Media Review, InfoWorld, Wireless Data News, Mobile Communications International, GigaOM, etc. and has appeared on WBBN and CNBC as wireless data technology expert. He frequently addresses several telecommunications industry trade delegations to the US such as executive teams from Japan, Korea, and Finland. He served on the US advisory committee of Korea-Pacific US States Joint Conference on wireless and multimedia. Chetan has published several articles and industry reports on topics ranging from wireless multimedia to WLAN to UMTS. Chetan is also a contributing analyst of one of the most preeminent wireless print magazines - Wireless World and has published several cover stories and articles for the same.

Chetan is one of the leading strategists on IP matters in the wireless industry. He has advised clients with some of the biggest patent portfolios in the world and worked with players across the wireless value chain. He has been retained as an exper(less)

More about Chetan Sharma...

Books by Chetan Sharma

Wireless Internet Enterprise Applications

Wireless Data Services: Technologies, Business Models and Global Markets

VoiceXML: Professional Developer's Guide with CDROM

In Tesla's Shadow: The Broadband Internet Beyond the Wires

More…

Share This Book

Facebook Twitter Your website

Pin It

Trivia About Mobile Advertisin...

No trivia or quizzes yet. Add some now »

title link	preview: Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market
avg rating	preview: Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market Goodreads rating: 3.50 (2 ratings)
small image	preview: click here [close]
med image	preview: click here [close]
BBCode	[url=http://www.goodreads.com/book/show/2058203.Mobile_Advertising?utm_medium=api&utm_source=blog_book][img]http://photo.goodreads.com/books/1266502515m/2058203.jpg[/img][/url] [url=http://www.goodreads.com/book/show/2058203.Mobile_Advertising?utm_medium=api&utm_source=blog_book]Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market by Chetan Sharma[/url]

Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market

Friend Reviews

Lists with This Book

Community Reviews

new topicDiscuss This Book

combine Other Editions (1)

Popular Shelves

About Chetan Sharma

Books by Chetan Sharma

Share This Book

Share This Book on Your Website

Trivia About Mobile Advertisin...

new topic
Discuss This Book

combine
Other Editions (1)