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Preview — Packaging the Presidency by Kathleen Hall Jamieson
Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising
Now in a new Third Edition, Kathleen Hall Jamieson expands her authoritative analysis of political advertising, looking at the media campaigns of American presidents from the early days of the republic to the successful 1992 Clinton campaign. Throughout, an argument emerges that is subtle but persuasive; though often equivocal, and even downright sleazy, political advertis ...more
Paperback, Third Edition, 608 pages
Published June 1st 1996 by Oxford University Press, USA
(first published 1984)
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