Strategies of Competition in the Bank Card Business: Innovation Management in a Complex Economic Environment

by Jarunee Wonglimpiyarat

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Wonglimpiyarat (Ministry of Science and Technology, Thailand) describes the history of the innovation of the bank card, from development to commercialization, and looks at strategies and technology employed by major players, such as Barclays, Citibank, American Express, and Europay, to achieve competitive advantage. The author offers an analysis of the logic that banks and...more

Paperback, 124 pages

Published March 1st 2005 by Sussex Academic Press (first published April 2004)

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