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Form of the Book: Essays on the Morality of Good Design
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Form of the Book: Essays on the Morality of Good Design

4.32  ·  Rating Details ·  152 Ratings  ·  12 Reviews
Paperback, 191 pages
Published April 1st 1995 by Hartley & Marks Publishers (first published January 1st 1975)
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Angelo Giardini
Nov 27, 2014 Angelo Giardini marked it as partially-read  ·  review of another edition
Shelves: book-on-books
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Livro de ensaios sobre estética do livro extremamente técnicos. Provavelmente guarda maior interesse para os que trabalham com design e edição.
Kathy Davie
Jun 20, 2012 Kathy Davie rated it really liked it
Shelves: non-fiction
Non-fictional collection of essays that discuss typography and book layout.

My Take
Oh my god, what a pretentious twit! Albeit one with a lovely gift for words, so flowery in his discourse on the beauty of book layouts. I couldn't decide if I was reading a critique on book construction or wine.
Harmony is determined by relationships or proportions. Proportions are hidden everywhere: in the capaciousness of the margins, in the reciprocal relationships to each other of all four margins on the page o
Nov 02, 2011 Simon rated it did not like it
Jan Tschichold's argument runs like this. Good typography should be invisible. It becomes invisible by being tasteful. What is good taste, exactly? Oh, well, you can't argue about it. That would be bad taste, you see. Why, YES, good taste does happen to exactly line up with the the taste of the egoless master typograsphy JAN TSCHICHOLD.

Incredibly pompous load of bullshit. My favourite part is when Tschichold compare the quarto and octavo formats to men and women. The proportions between them ar
Jul 08, 2012 Mehdi added it
On the subject of the book page and its type area, there are some pages of quite mathematical minutiae, but this supports the overall impression one gains that the secret of typographical success – as with so much else – lies in the details. He loves the finer points of design and book production, and there are eloquent passages on the spacing of ellipses, the thickness of an em-dash, the positioning of illustrations, and – two of his pet hates – white paper and the design of book jackets.

For th
Viviana Barocco
Libro che ogni grafico dovrebbe aver letto e meditato.
Leggendolo si comprende l'importanza del rigore nel lavoro. Le regole da conoscere non sono molte e soprattutto sono immutate da secoli: formato dei libri (e brochure), proporzioni dei margini, disposizione del testo nella pagina. La creatività va messa nel rappresentare i contenuti, non in discutibili impaginazioni di fantasia: "apprendisti ciabattini" e "figli di puttana" NON si devono vedere in un buon lavori di grafica (= le righe che gia
Sep 03, 2016 Azamat rated it it was amazing  ·  review of another edition
Небольшая, но шикарная книга для графических дизайнеров. Она рассказывает об искусстве оформления книги. Настоящее удовольствие для тех, кто понимает (в буквальном смысле). Если вы не собираетесь в ближайшие годы верстать книгу, то можно не читать, но если вы желаете расширить свой дизайнерский кругозор, то обязательно стоит обратиться к этому изданию. ИЗДАЛовские книги, как всегда, шикарно оформлены и напечатаны.
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topics  posts  views  last activity   
Bug in the gold standard ... 1 5 Mar 26, 2014 09:23AM  
  • On Book Design
  • Typographie =: Typography
  • Grid Systems in Graphic Design/Raster Systeme Fur Die Visuele Gestaltung (German and English Edition)
  • Detail In Typography
  • Design and Form: The Basic Course at the Bauhaus and Later
  • Graphic Design Theory: Readings from the Field
  • Art Direction Explained, At Last!
  • By Its Cover: Modern American Book Cover Design
  • Visual Grammar
  • A Short History of the Printed Word
  • How to Think Like a Great Graphic Designer
  • Designing for People
  • The Elements of Typographic Style
  • Type: The Secret History of Letters
  • Design Writing Research
  • Logo, Font & Lettering Bible: A Comprehensive Guide to the Design, Construction and Usage of Alphabets and Symbols
  • Meggs' History of Graphic Design
  • Typographic Systems of Design

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