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Marketing Automation: Practical Steps to More Effective Direct Marketing
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Marketing Automation: Practical Steps to More Effective Direct Marketing

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In today's market, it takes more than good products and services to succeed.

Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing process, Marketing Automati
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Hardcover, 346 pages
Published August 1st 2007 by John Wiley & Sons
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