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The Zen of Hype: An Insider's Guide to the Publicity Game

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All businesses and organizations, large or small, need positive public attention to achieve success. When it's time to publicize yourself or your business, follow the path of the publicity and public relations professionals. Enter The Zen of Hype. Expert Raleigh Pinskey shares everything she and other top publicists, newspaper editors, and TV and radio producers know about ...more
Paperback, 171 pages
Published December 1st 1991 by Carol Publishing Corporation
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