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Influence: The Psychology of Persuasion
20 page eSpresso Summary: Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves ...more
Kindle Edition, 24 pages
Published April 16th 2013 by Snap Know
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