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There Must Be a Pony in Here Somewhere: The AOL Time Warner Debacle and the Quest for the Digital Future
by
Kara Swisher
“AOL had found itself at the edge of disaster so frequently that one of its first executives, a brassy Vietnam veteran and restaurateur named Jim Kimsey, had taken the punch line of an old joke popularized by Ronald Reagan and made it into an unlikely mantra for the company. It concerned a very optimistic young boy who happened upon a huge pile of horse manure and began di...more
Paperback, 320 pages
Published
October 26th 2004
by Three Rivers Press
(first published January 1st 2003)
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I read Kara swisher's book AOL.com prior to me going to work for AOL, and then I read this immediately after I got laid off! It's a good book and it talks about all the different reasons why the merger wasn't what it should have been - to Time Warner, to the share holders, and most importantly, to the customers. At the end of the day, AOL lied about how much it was making, and they made off like bandits. And now TWC is stuck holding the red-headed bastard step child that defeats them no matter w...more
Chris
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Jschool85
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Eddie
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Eka Wirya
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