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Field Guide for the Experience Economy
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Field Guide for the Experience Economy

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From B. Joseph Pine II and James H. Gilmore, authors of The Experience Economy, comes the Field Guide for the Experience Economy.

A hands-on resource designed to provide real-world learning, the Field Guide contains key models and exercises for evaluating and extracting best principles from experiences throughout the Experience Economy including:

3S Model of Customer Rel
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Pamphlet, 12 pages
Published by Strategic Horizons LLP
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