reviews
Apr 12, 2010
Bob
rated it: 
Anyone growing up in Cleveland in the 70's was affected by the "Rock and Roll Wars" of radio stations battling it out for supremacy of the airwaves. WMMS, M105, and to a lesser extent, G-98, KCLW, WGAR, and a few others were what played out of car radios, warehouses, garages, transistor radios on the schoolyard. They slandered each other on the air and in back-room hijinks, but most of all they tried to one-up each other with programming. Commercial-free weekends, exclusive concert
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Nov 12, 2009
Kori
rated it:
This book is amazing. WMMS had been on the air for fifteen years when I was born, but as a northeastern Ohio resident and music fan, I am fascinated by the history we have here that people so tend to overlook. This memoir showcases in a fascinating narrative the rise and fall of WMMS, a renegade station unique unto itself who fought battles with competitive radio stations, station politics, and the changing musical landscape to continue to stay at the top. And the way they did it is nothing s
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Jan 19, 2009
Dilara
rated it:
This book was a fun, quick read. I grew up near Cleveland so we listened to "The Buzzard" frequently.
Of course, the book is a memoir and John Gorman paints a picture of the Buzzard's "glory days" how he saw it. I am sure there are many sides to a story but it was a fun read.
If I still worked in the radio industry, I would use this book to help me create marketing plans...it is chock full of unique and fun marketing ideas that really worked!
Of course, the book is a memoir and John Gorman paints a picture of the Buzzard's "glory days" how he saw it. I am sure there are many sides to a story but it was a fun read.
If I still worked in the radio industry, I would use this book to help me create marketing plans...it is chock full of unique and fun marketing ideas that really worked!
Feb 14, 2011
Doug
rated it:
I too grew up in NE Ohio during the glory days of WMMS. I could not put this book down once I started it. Really enjoyed the details on "going to war vs going to work" and the amazing creativity of the promos they came up with.
I scoured the Internet for the other side of the story on how Gorman and Sanders left the station, but couldn't find anything especially from Kid Leo and Jeff Kinzbach who Gorman says were involved in him being "set up".
I have one o More...
I scoured the Internet for the other side of the story on how Gorman and Sanders left the station, but couldn't find anything especially from Kid Leo and Jeff Kinzbach who Gorman says were involved in him being "set up".
I have one o More...
Jun 06, 2009
Katie
rated it:
If you grew up in the greater Cleveland area in the 70s and 80s, then you grew up with WMMS, and this book would be a good read. Not sure how others might feel about it, but I enjoyed it. For once I wish I was a little bit older so I would have grown up and been able to enjoy WMMS more during its glory days.
Jun 15, 2010
Laura
rated it:
Makes me feel nostalgic for the days when radio was worth listening to, and not just run by faceless corporations that think we ought to hear the same Nickleback song 80-billion times a day.
Jun 13, 2011
Jonathan
rated it:
The rise and fall of a great radio station. I lived in Cleveland and this was my station, seeing behind the scenes is funny and sad at the same time. Too bad it had to end.
Jun 04, 2010
Patrick
rated it: 
It is a good book if you grew up in the 70's and early 80's and listened to WMMS. A lot of good memories and the behind the scenes stories.
The last third of the book was one long pat on the back for the author. The last couple of chapters is like he just wanted to get the book done and hurried through it.
Still, it is a good book and I would recommend it.
The last third of the book was one long pat on the back for the author. The last couple of chapters is like he just wanted to get the book done and hurried through it.
Still, it is a good book and I would recommend it.
Jan 17, 2008
Craig
rated it:
This proved an interesting read from an insider's point-of-view to a radio station that was a driving force in FM radio and music in Cleveland for a long time. The book was organized into quick chapters that read a lot like serial newspaper reporting, which was appealing.
Dec 07, 2011
Jul 25, 2011
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Nov 02, 2010
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Jun 23, 2009
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