false http://photo.goodreads.com/books/1172631879m/200784.jpg 200784 1 <i>Building Donor Loyalty</i> is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. <i>Building Donor Loyalty</i> contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice. 194263 13 9 2004 Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value 0 0 3 0 0 0 false false Sat Mar 14 17:16:18 -0700 2009 Sat Mar 14 17:16:18 -0700 2009 0 0 false false Thu Feb 26 15:32:41 -0800 2009 Thu Feb 26 15:32:41 -0800 2009 0 0 false false Sun Nov 09 09:32:52 -0800 2008 Sun Nov 09 09:33:04 -0800 2008 http://www.goodreads.com/book_link/follow/8?book_id=200784