Cowboy Ethics

But imagine what could happen if Wall Street firms looked back to a simpler time when a handshake was enough to seal a deal, and right and wrong were as clear as black and white. What if executives, portfolio managers, analysts, and traders decided that some things aren't for sale? What if every major investment firm agreed to live by the principle that the client always comes first?

In words and images, Cowboy Ethics explores the life and code of the working cowboy as a source of inspiration pointing the industry to a way out of its troubles.
The book is intended as a catalyst for a movement to transform the industry - not with the carrot and stick, but from the inside out - one person, firm, and organization at a time.