Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers

by James M. Greenfield

"Fundraising Fundamentals is a practical and valuable resource for fundraising professionals, trustees, philanthropists, and nonprofit executives who aspire to raise substantial monies for worthy causes. I have utilized Jim Greenfield's literature in various fundraising courses . . . my students have benefited from the theory and substance that Jim so clearly conveys along with real-life models that can be applied to their respective organizations."
-Stephen M. Levy, CFRE, President of Levy Philanthropic Counsel
Former Chair of the Association of Professionals Foundation Board
Adjunct Professor of Philanthropy, Columbia University

Proven methods and techniques for running a successful annual giving campaign

Learn how to carry out winning annual giving campaigns that will help your nonprofit organization grow and increase its financial resources with Fundraising Fundamentals. Complete with the essential basics of fundraising and comprehensive enough to help experienced fundraisers improve their campaigns, this up-to-date Second Edition features key material
* How to find likely first-time donors
* Membership organizations and donor clubs
* Methods of donor renewal, upgrading, and reward
* Recruiting and training volunteer solicitors
* Multimedia and Internet soliciting techniques

600 pages, Hardcover

First published March 1, 1994

Reviews

[Rebecca · Rating 4 out of 5]

This book is an indispensable reference for working or running an Annual Fund. It covers all the basics including mail testing,direct mail, cultivation events, etc. The sample letters are very helpful. My only criticism is the use of fake case-studies which aside from being cheesy, are not nearly as convincing as actual anecdotal and experiential information from real organizations.

[Rafael Magana · Rating 5 out of 5]

Great book for the fundamentals of Fundraising, its a book that you will certainly reference back to in your career as a fundraiser. Its one of the top "5" must read books to prepare for the Certified Fund Raising Executive (CFRE) exam.

[Karma · Rating 4 out of 5]

Great book to have on hand when preparing for the CFRE exam.