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Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers
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Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers

4.17  ·  Rating Details ·  12 Ratings  ·  3 Reviews
"Fundraising Fundamentals is a practical and valuable resource for fundraising professionals, trustees, philanthropists, and nonprofit executives who aspire to raise substantial monies for worthy causes. I have utilized Jim Greenfield's literature in various fundraising courses . . . my students have benefited from the theory and substance that Jim so clearly conveys along ...more
Hardcover, 578 pages
Published March 25th 2002 by John Wiley & Sons (first published March 1st 1994)
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Rafael Magana
Sep 03, 2014 Rafael Magana rated it it was amazing
Great book for the fundamentals of Fundraising, its a book that you will certainly reference back to in your career as a fundraiser. Its one of the top "5" must read books to prepare for the Certified Fund Raising Executive (CFRE) exam.
Rebecca
Dec 08, 2008 Rebecca rated it really liked it
This book is an indispensable reference for working or running an Annual Fund. It covers all the basics including mail testing,direct mail, cultivation events, etc. The sample letters are very helpful. My only criticism is the use of fake case-studies which aside from being cheesy, are not nearly as convincing as actual anecdotal and experiential information from real organizations.
Karma
Jul 02, 2008 Karma rated it really liked it
Great book to have on hand when preparing for the CFRE exam.
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