Goodreads helps you keep track of books you want to read.
Start by marking “Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers” as Want to Read:
Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers
"Fundraising Fundamentals is a practical and valuable resource for fundraising professionals, trustees, philanthropists, and nonprofit executives who aspire to raise substantial monies for worthy causes. I have utilized Jim Greenfield's literature in various fundraising courses . . . my students have benefited from the theory and substance that Jim so clearly conveys along ...more
Hardcover, 578 pages
Published March 25th 2002 by John Wiley & Sons
(first published March 1st 1994)
To see what your friends thought of this book, please sign up.
(showing 1-30 of 40)
This book is an indispensable reference for working or running an Annual Fund. It covers all the basics including mail testing,direct mail, cultivation events, etc. The sample letters are very helpful. My only criticism is the use of fake case-studies which aside from being cheesy, are not nearly as convincing as actual anecdotal and experiential information from real organizations.