<?xml version="1.0" encoding="UTF-8"?>
<GoodreadsResponse>
	<Request>
		<authentication>false</authentication>
		    <method><![CDATA[]]></method>
	</Request>
	
<book id="1981468">
  <title><![CDATA[Influence: Science and Practice]]></title>
  <isbn><![CDATA[0673467511]]></isbn>
  <isbn13><![CDATA[9780673467515]]></isbn13>
    <image_url>http://photo.goodreads.com/books/1191288491m/1981468.jpg</image_url>
    <work>
  <best_book_id type="integer">123684</best_book_id>
  <books_count type="integer">4</books_count>
  <default_description>Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say &amp;#147;yes&amp;#148; to another's request).  &lt;P&gt;Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say &amp;#147;yes.&amp;#148; Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.  &lt;P&gt;Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.</default_description>
  <id type="integer">119091</id>
  <media_type nil="true"></media_type>
  <original_language_id type="integer" nil="true"></original_language_id>
  <original_publication_day type="integer" nil="true"></original_publication_day>
  <original_publication_month type="integer" nil="true"></original_publication_month>
  <original_publication_year type="integer">1993</original_publication_year>
  <original_title>Influence: Science and Practice (4th Edition)</original_title>
  <rating_dist>total:194|5:89|4:65|3:34|2:5|1:1|</rating_dist>
  <ratings_count type="integer">194</ratings_count>
  <ratings_sum type="integer">818</ratings_sum>
  <reviews_count type="integer">339</reviews_count>
  <text_reviews_count type="integer">43</text_reviews_count>
</work>

  <average_rating><![CDATA[4.22]]></average_rating>
  <ratings_count><![CDATA[6]]></ratings_count>
  <text_reviews_count><![CDATA[1]]></text_reviews_count>
  <url><![CDATA[http://www.goodreads.com/book/show/1981468.Influence_Science_and_Practice]]></url>
  <authors>
        <author id="16171">
      <name><![CDATA[Robert B. Cialdini]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/16171.Robert_B_Cialdini]]></url>
      <average_rating><![CDATA[4.16]]></average_rating>
      <ratings_count><![CDATA[984]]></ratings_count>
      <text_reviews_count><![CDATA[218]]></text_reviews_count>
    </author>
      </authors>
    <reviews start="1" end="20" total="339">
    <review id="66744047">
    <user id="371225">
    <name><![CDATA[Rachel]]></name>
    <location><![CDATA[Palo Alto, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/371225-rachel]]></url>
  </user>
      <rating>5</rating>
  <votes>2</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="psychology" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Aug 01 00:00:00 -0700 2009</read_at>
  <date_added>Sun Aug 09 10:13:26 -0700 2009</date_added>
  <date_updated>Mon Aug 10 11:43:10 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[So, I've read a fair amount of the literature about group dynamics and social influence, and taught classes that discussed and used it.  So I thought I'd know much of what was in this book already.  While I was familiar with some of it, there were a number of tricks I hadn't noticed, and excellent d...<a href="http://www.goodreads.com/review/show/66744047">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/66744047]]></url>
</review>
    <review id="17599438">
    <user id="224240">
    <name><![CDATA[Sean]]></name>
    <location><![CDATA[Auburn, WA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/224240-sean]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="self-help-books" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat May 05 00:00:00 -0700 2007</read_at>
  <date_added>Wed Mar 12 10:12:15 -0700 2008</date_added>
  <date_updated>Wed Mar 12 15:13:13 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[I read this last year and am reading again. Good book on sales tactics used by various companies.  The author has tested all the theories in experiments, which had amazing results.  It provides good protection against buying something you never wanted in the first place or spending more money that y...<a href="http://www.goodreads.com/review/show/17599438">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/17599438]]></url>
</review>
    <review id="71307225">
    <user id="1401540">
    <name><![CDATA[Christina]]></name>
    <location><![CDATA[Buena Park, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1401540-christina]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="on-my-real-bookshelf" />
        <shelf name="read-in-2009" />
        <shelf name="society-and-economics" />
      </shelves>
  <recommended_for><![CDATA[Everyone]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Oct 04 00:00:00 -0700 2009</read_at>
  <date_added>Tue Sep 15 11:36:58 -0700 2009</date_added>
  <date_updated>Mon Oct 05 13:12:19 -0700 2009</date_updated>
  <read_count>1</read_count>
    <body><![CDATA[This book is required reading for my Managing Organizations class at Anderson this quarter.  The insights that the author offers in the book are fascinating, about how people influence others and how we can be more aware of those who would use the tools of influence maliciously.  Furthermore, the au...<a href="http://www.goodreads.com/review/show/71307225">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/71307225]]></url>
</review>
    <review id="40096820">
    <user id="18910">
    <name><![CDATA[Cendri]]></name>
    <location><![CDATA[Stanford, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/18910-cendri]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Jan 01 00:00:00 -0800 2000</read_at>
  <date_added>Sun Dec 14 15:17:00 -0800 2008</date_added>
  <date_updated>Sun Dec 14 15:18:57 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Whenever anyone asks me what interesting books they should read from psychology, this is one of the tops on my list.  It's well written, accessible, and one of those books whose messages stick with you and are applicable in many circumstances.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/40096820]]></url>
</review>
    <review id="45302066">
    <user id="1991593">
    <name><![CDATA[Jeri]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1991593-jeri]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Jan 01 00:00:00 -0800 2006</read_at>
  <date_added>Tue Feb 03 16:40:50 -0800 2009</date_added>
  <date_updated>Tue Feb 03 16:42:15 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[What an eye opening book. You'll never look at sales, promotions, and interactions the same. Definately one to reread everyonce and a while to keep your own communication interaction tactics sharp. ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/45302066]]></url>
</review>
    <review id="58670794">
    <user id="947739">
    <name><![CDATA[Lynn]]></name>
    <location><![CDATA[Machesney Park, IL]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/947739-lynn-manning]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun May 10 00:00:00 -0700 2009</read_at>
  <date_added>Sat Jun 06 13:50:03 -0700 2009</date_added>
  <date_updated>Sat Jun 06 13:54:10 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[If you want to know why you BUY things.. read this book. Very true, and very interesting. Kinda made me a little mad thinking about all the times I've been &quot;guilted or tricked&quot; into buying! LOL]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/58670794]]></url>
</review>
    <review id="72711139">
    <user id="2782720">
    <name><![CDATA[Prasad]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2782720-prasad-shivakumar]]></url>
  </user>
      <rating>0</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue May 06 00:00:00 -0700 2008</read_at>
  <date_added>Sun Sep 27 18:36:52 -0700 2009</date_added>
  <date_updated>Sun Sep 27 18:38:25 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[It's an awesome book ! talks about human psychology and we are being influenced by people around you who understands behavior of human beings]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/72711139]]></url>
</review>
    <review id="56473146">
    <user id="144062">
    <name><![CDATA[Daniel]]></name>
    <location><![CDATA[Ashburn, VA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/144062-daniel]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Apr 01 00:00:00 -0700 2008</read_at>
  <date_added>Mon May 18 07:47:15 -0700 2009</date_added>
  <date_updated>Mon May 18 07:50:04 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[A great book on negotiation, human nature &amp; our various interactions with one another.  Read for a &quot;managerial effectiveness&quot; course at school.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/56473146]]></url>
</review>
    <review id="445897">
    <user id="39086">
    <name><![CDATA[Justin]]></name>
    <location><![CDATA[Champaign, IL]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/39086-justin-gerhardstein]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="academic" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Jan 01 00:00:00 -0800 2003</read_at>
  <date_added>Mon Mar 26 22:25:43 -0700 2007</date_added>
  <date_updated>Mon Mar 26 22:30:20 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book gets down to the heart of persuasion. How and why are people influenced? &quot;Influence&quot; is just a cool book that makes you stop and think...&quot;why did I do that, or buy that, or follow that trend&quot;. Prime example that has much relevance to me is the concept of hazing in the g...<a href="http://www.goodreads.com/review/show/445897">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/445897]]></url>
</review>
    <review id="43592924">
    <user id="1930234">
    <name><![CDATA[Luke]]></name>
    <location><![CDATA[San Diego, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1930234-luke]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Nov 01 00:00:00 -0700 2008</read_at>
  <date_added>Mon Jan 19 11:18:11 -0800 2009</date_added>
  <date_updated>Mon Jan 19 11:18:57 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[A look at the influence tactics that work on us because of our instincts.  Helped me understand myself and humans in general.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/43592924]]></url>
</review>
    <review id="24676789">
    <user id="232621">
    <name><![CDATA[Adam]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/232621-adam]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[Everyone]]></recommended_for>
  <recommended_by><![CDATA[Jump Associates]]></recommended_by>
  <read_at>Sun Jun 01 00:00:00 -0700 2008</read_at>
  <date_added>Mon Jun 16 20:28:52 -0700 2008</date_added>
  <date_updated>Mon Jun 16 20:34:46 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is the best book I've read in a really long time. It is interesting, very useful, and chock-full of great examples.<br/><br/>Basically the book lays out all of the various ways that people can influence the thoughts, behaviors, and decisions of other people. Cialdini calls folks who do this p...<a href="http://www.goodreads.com/review/show/24676789">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/24676789]]></url>
</review>
    <review id="58392507">
    <user id="1936572">
    <name><![CDATA[Srinivas]]></name>
    <location><![CDATA[Bangalore, 19, India]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1936572-srinivas]]></url>
  </user>
      <rating>0</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="to-read" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Thu Jun 04 04:14:34 -0700 2009</date_added>
  <date_updated>Thu Jun 04 04:15:48 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Through Paul Buchheit<br/><br/><a rel="nofollow" target="_blank" href="http://paulbuchheit.blogspot.com/2007/08/first-thing-that-you-need-to-understand.html" title="http://paulbuchheit.blogspot.com/2007/08/first-thing-that-you-need-to-understand.html">http://paulbuchheit.blogspot.com/2007/08...</a><br/>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/58392507]]></url>
</review>
    <review id="46926423">
    <user id="1112254">
    <name><![CDATA[Michael]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1112254-michael]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Thu Feb 19 20:48:45 -0800 2009</date_added>
  <date_updated>Thu Feb 19 20:48:45 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Highly recommended.  One of the best books I've read on this subject.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/46926423]]></url>
</review>
    <review id="39367737">
    <user id="1774974">
    <name><![CDATA[Carlton]]></name>
    <location><![CDATA[Corona, NY]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1774974-carlton]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Jun 01 00:00:00 -0700 2008</read_at>
  <date_added>Fri Dec 05 08:48:49 -0800 2008</date_added>
  <date_updated>Fri Dec 05 08:54:51 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[A great book for sales and understanding how people make decisions.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/39367737]]></url>
</review>
    <review id="2195914">
    <user id="32865">
    <name><![CDATA[Taylor]]></name>
    <location><![CDATA[Brooklyn, NY]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/32865-taylor]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="favorites" />
        <shelf name="for-school" />
        <shelf name="hidden-gems" />
        <shelf name="non-fiction" />
        <shelf name="own" />
        <shelf name="recommended" />
      </shelves>
  <recommended_for><![CDATA[everyone, especially marketers, salesmen, consumer whores]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Apr 01 00:00:00 -0800 2006</read_at>
  <date_added>Wed Jun 20 22:42:14 -0700 2007</date_added>
  <date_updated>Wed Jun 20 22:46:36 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book completely opened my eyes to the tricks that are being played on me in the world of sales. I can now avoid a large amount of influence and know how to use some of my own. (mua ha ha ha ha.) For an academic book, it's incredibly well-written - lots of facts and things to remember, but he co...<a href="http://www.goodreads.com/review/show/2195914">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/2195914]]></url>
</review>
    <review id="70006617">
    <user id="2310333">
    <name><![CDATA[Antonio]]></name>
    <location><![CDATA[Madrid, 29, Spain]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2310333-antonio]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Thu Sep 03 22:17:04 -0700 2009</date_added>
  <date_updated>Tue Sep 15 11:44:22 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[It's the second time I read this book, and I bet there will be a third! Very easy to read and a great analysis about &quot;why the heck have I said yes again when I wanted to say no&quot;!]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/70006617]]></url>
</review>
    <review id="49292935">
    <user id="2121089">
    <name><![CDATA[Alejandro]]></name>
    <location><![CDATA[Golden, CO]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2121089-alejandro-weinstein]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Apr 01 00:00:00 -0700 2007</read_at>
  <date_added>Sat Mar 14 19:02:19 -0700 2009</date_added>
  <date_updated>Sat Mar 14 19:27:00 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I made short sumary: <a rel="nofollow" target="_blank" href="http://www.ocam.cl/blog/?p=12">http://www.ocam.cl/blog/?p=12</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/49292935]]></url>
</review>
    <review id="12014626">
    <user id="758544">
    <name><![CDATA[Angela]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/758544-angela]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[everyone]]></recommended_for>
  <recommended_by><![CDATA[Uncle David]]></recommended_by>
  <read_at>Sat Nov 01 00:00:00 -0800 1997</read_at>
  <date_added>Tue Jan 08 17:29:28 -0800 2008</date_added>
  <date_updated>Tue Jan 08 17:34:30 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book truly opened my eyes to what motivates people to action.  Especially remarkable to me were the behavior of crowds, our innate submission to authority, the dirty tricks marketers play and how gullible we are to advertising, and most of all, how destructive ignorance is.  Most of us would ne...<a href="http://www.goodreads.com/review/show/12014626">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/12014626]]></url>
</review>
    <review id="90186">
    <user id="4332">
    <name><![CDATA[Marnette]]></name>
    <location><![CDATA[Basehor, KS]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/4332-marnette-falley]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Fri Jul 01 00:00:00 -0700 2005</read_at>
  <date_added>Sat Feb 24 10:23:40 -0800 2007</date_added>
  <date_updated>Sat Feb 24 10:29:26 -0800 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[We have automatic behavior patterns that can be triggered by a single piece of information, and people can hit those triggers and influence our compliance. This book outlines the key triggers. <br/><br/>*the need to reciprocate<br/>*the need to be consistent with our past behavior and beliefs<br/>...<a href="http://www.goodreads.com/review/show/90186">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/90186]]></url>
</review>
    <review id="6705529">
    <user id="409913">
    <name><![CDATA[Maureen]]></name>
    <location><![CDATA[Saint George, UT]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/409913-maureen]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>true</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Jan 01 00:00:00 -0800 2007</read_at>
  <date_added>Mon Sep 24 10:23:49 -0700 2007</date_added>
  <date_updated>Mon Sep 24 10:36:33 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[Influenc  explores the ways in which we become persuaded  from a social-psychological standpoint.    The book includes such topics as why charities send you free address labels with their mass-mailings, and why people are more likely to believe in believe in information that is censored or banned.  ...<a href="http://www.goodreads.com/review/show/6705529">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/6705529]]></url>
</review>
    </reviews>
  <popular_shelves>
        <shelf name="to-read" />
        <shelf name="currently-reading" />
        <shelf name="psychology" />
        <shelf name="non-fiction" />
        <shelf name="nonfiction" />
        <shelf name="business" />
        <shelf name="science" />
        <shelf name="favorites" />
        <shelf name="communication" />
      </popular_shelves>
  <book_links>
    <book_link id="8">
  <name><![CDATA[WorldCat]]></name>
  <link>http://www.goodreads.com/book_link/follow/8?book_id=1981468</link>
</book_link>
  </book_links>
</book>
</GoodreadsResponse>