Consumer Behavior in Fashion
In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. "Consumer Behavior: In Fashion, Second Edition" not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the...more
Hardcover, 580 pages
Published July 1st 2008 by Prentice Hall
(first published January 12th 2003)
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