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Consumer Behavior in Fashion

4.07  ·  Rating Details ·  14 Ratings  ·  2 Reviews
In addition to contributing to the understanding of why people buy things, thisbook considers how products, services, and consumption activities contribute to the broader social world we experience. "Consumer Behavior: In Fashion, Second Edition" not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the w ...more
Paperback, 580 pages
Published July 1st 2008 by Prentice Hall (first published January 12th 2003)
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Carrie
Aug 31, 2007 Carrie rated it liked it  ·  review of another edition
Recommends it for: fashion students
so far, not exactly loving this class so much. so, we'll see.
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a good textbook for a beginners level reader
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