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Branded Male: Marketing to Men

3.59  ·  Rating Details ·  22 Ratings  ·  5 Reviews
In Branded Male, Mark Tungate, author of Adland and Fashion Brands, paints a portrait of the male consumer. Following a typical modern male through his weekday, Tungate considers how marketers can target him in all his activities, from morning through night. Through this framework Branded Male examines male-centered marketing in areas as diverse as cars, restaurants, techn ...more
Hardcover, 256 pages
Published April 1st 2008 by Kogan Page (first published January 1st 2008)
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E
Dec 22, 2008 E rated it really liked it
How to Aim Marketing at Men

Mark Tungate explores how to market to the elusive, desirable male demographic by following a fictitious young businessman throughout his day. This glimpse of how a prototype male engages with different brands indicates what men generally look for in a product and how to reach them with your marketing. Tungate explores several consumer categories, including grooming, fashion, travel, cars and sex. Curiously, much of his book is off-point, yet his writing detours are ap
...more
James
Apr 10, 2012 James rated it really liked it
Another book that I read twice. Really broadens the mind about how the marketing world is trying to get men to purchase goods.

The 'über sexual' male hero is a lighthearted way of introducing each chapter.

Made me want to buy Hugo Boss and only use Gillette razors!!
Dmitry Kuriakov
Dec 05, 2015 Dmitry Kuriakov rated it really liked it
Полу-книга и полу-глянец «Мужские бренды: Создание и продвижение товаров для сильного пола» журналиста Марка Тангейта. Действительно, читая книгу больше чувствуешь, что читаешь мужской журнал GQ, нежели книгу по брэндингу. Но с другой стороны автор подмечает интересные мысли именно в вопросах брэндинга и именно по отношению к такой целевой аудитории как мужчины. Я бы даже сказал, богатые и обеспеченные мужчины, т.к. вещи которые описывает автор, могут себе позволить в большинстве случаем только ...more
Madi
Oct 21, 2012 Madi rated it really liked it
A really great book not only to learn the basics of marketing to men, but also to have a more thorough background on various industries. In each chapter the author gives you a history of the most important players on the market and why they succeeded to be leaders, especially in the male segment.

The book is easy to read, as well as enjoyable, as it accompanies a man through his day, like a story. Do not expect to find various positioning within the male target, because this book is mainly about
...more
Angela Natividad
Feb 04, 2016 Angela Natividad rated it really liked it
Good, sound material on the changing man. Not too breathy either. Helpful character descriptions put flesh on the meat.
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Mark Tungate is a British writer based in Paris, France. He is the author of Media Monoliths: How Media Brands Thrive and Survive (2004), Fashion Brands: Branding Style From Armani to Zara (2005, Second Edition 2008), Adland: A Global History of Advertising (2007) (listed among the best business books of 2007 by Library Journal) and Branded Male: Marketing to Men (2008), all published by Kogan ...more
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