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Funny Business: Moguls, Mobsters, Megastars, and the Mad, Mad World of the Ad Game
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Funny Business: Moguls, Mobsters, Megastars, and the Mad, Mad World of the Ad Game

3.18 of 5 stars 3.18  ·  rating details  ·  11 ratings  ·  1 review
Captures the megastars the author met, from presidents to pop artists to professional athletes. This work is about business, it's about being human, it's about all of us - the only creatures on earth that can really laugh, most meaningfully at ourselves.
Hardcover, 277 pages
Published January 1st 2010 by Beaufort Books (first published June 30th 2006)
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Kayla
Entertaining short stories of a man who dealt with just about everyone in his time as the head of a major Ad company. At times however the book passes into a bit too much of patting the ad industry on the back, and a little too much bragging, though he does balance these stories out with some wonderful ones where he embarrasses himself terribly, so I guess I do forgive the bragging. I suspect my mistake was picking up the book and reading it all at once cover to cover when I think it likely woul ...more
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891985
Allen Rosenshine has been recognized by Advertising Age as one of the hundred most influential people in advertising over the past century. He joined BBDO in 1965 as a copywriter and came up through the creative ranks to become chief executive of BBDO Worldwide in 1985. In 1986, he spearheaded what Time magazine called “advertising’s big bang”- the creation of Omnicom Group, now the largest and mo ...more
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