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Funny Business: Moguls, Mobsters, Megastars, and the Mad, Mad World of the Ad Game
Captures the megastars the author met, from presidents to pop artists to professional athletes. This work is about business, it's about being human, it's about all of us - the only creatures on earth that can really laugh, most meaningfully at ourselves.
Hardcover, 277 pages
Published January 1st 2010 by Beaufort Books
(first published June 30th 2006)
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Entertaining short stories of a man who dealt with just about everyone in his time as the head of a major Ad company. At times however the book passes into a bit too much of patting the ad industry on the back, and a little too much bragging, though he does balance these stories out with some wonderful ones where he embarrasses himself terribly, so I guess I do forgive the bragging. I suspect my mistake was picking up the book and reading it all at once cover to cover when I think it likely woul ...more
Allen Rosenshine has been recognized by Advertising Age as one of the hundred most influential people in advertising over the past century. He joined BBDO in 1965 as a copywriter and came up through the creative ranks to become chief executive of BBDO Worldwide in 1985. In 1986, he spearheaded what Time magazine called “advertising’s big bang”- the creation of Omnicom Group, now the largest and mo ...moreMore about Allen Rosenshine...