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Win Your Case: How to Present, Persuade, and Prevail--Every Place, Every Time
by
Gerry Spence
What's true for training great trial lawyers is true for all winning presentors. According to renowned trial attorney and bestselling author Gerry Spence, presenting a case before decisionmakers is not simply a technique but an occasion for summoning your deepest reserves to advocate on behalf of something crucial. Here, Spence combines a rich exploration of truth, fa...more
Audio CD, Abridged, 0 pages
Published
June 1st 2005
by Audio Renaissance
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Wow, this book was full of bad advice. It started with an unsettling devotion to the cult of the self, how if we can get in touch with our inner feelings, then we can convince power persons, and we can hear an inner voice that will tell us the right things to do... It was creepy. After the initial section, though, Spence gets into some practical advice, where the book goes from "OK if you're into that kind of thing" to "People will hate you with good reason if you do this." F...more
I picked up this book because I thought it'd have some good negotiating tips although it's very much meant for trail lawyers. I picked up a couple of things but really it's meant for lawyers, not for businessmen so I can't recommend it unless you're a lawyer. If you are a lawyer, it can be summed up to let your emotions into the courtroom and show them to get the jury to like you and trust you... I should've stopped reading this halfway through but apparently I'm too stubborn.
Spence basically explains the principals trial lawyers learn at his Trial Lawyers College without obtaining the most important variable which is actually going through the psychodrama experience and training for four days and then learning to apply that to actual trial situations: voir dire, opening statement, direct examination, cross-examination, closing argument. It's harder than one thinks. Spence is the master. I've never seen anyone smoother or as good.
A lot of good stories, advice, and tricks from one of the the winningest attorneys in US history. Entertaining and definitely informative.
Ironically, less than compelling -- but still somewhat insightful.
Although this book is marketed as a book on public speaking and persuasion, it is more about how to connect with other human beings on a basic level and how to manipulate them emotionally. The author clearly understands how to do this, as he demonstrates it in the multiple stories he tells. The book is very entertaining, and it is a good book to open your eyes to a certain way of seeing things, but it is not very educational on the whole.
The best book on trial techniques ever written
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Gerry Spence is a trial lawyer in the United States. In 2008, he announced he would retire, at age 79, at the end of the Geoffrey Fieger trial in Detroit, MI. Spence did not lose a criminal case in the over 50 years he practiced law. He started his career as a prosecutor and later became a successful defense attorney for the insurance industry. Years later, Spence said he "saw the light"...more
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