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The Elements of Influence: Introducing the Playmaker's Standard: The New Essential System for Managing Competition, Reputation, Brand, and Buzz
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The Elements of Influence: Introducing the Playmaker's Standard: The New Essential System for Managing Competition, Reputation, Brand, and Buzz

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A landmark system for business leaders and marketers, campaigners and bloggers, political junkies and fans of popular culture, The Elements of Influence takes the mystery out of strategy and how it shapes and shifts niche and global marketplaces alike.

It’s about Playmaking. In business, it’s what Pepsi does to thwart Coke, and vice versa. In politics, it’s what White Hous
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Hardcover, 352 pages
Published October 19th 2006 by Dutton Adult
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Dustin
Mar 17, 2009 Dustin rated it liked it
I respect his idea and framework for this, but I have to disrespect basically everything else he's done. Poorly written/filler galore/lame book structure. It's original, though... He tried to list, name, and analyze strategic business moves and how they are used. I've never seen anything that really does that. Like "in what kind of strategic situations is stalling a good idea?" and that's cool.

It doesn't read well or function as a textbook. A diagnostic manual would be a better format, where you
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Sandra Soetanto
Jan 10, 2012 Sandra Soetanto rated it really liked it
Strategy. The book talks about it and have broad examples how important/famous people/politician do these kind of strategies to achieve their goals. The strategies include: Trial Balloon, Red Herring, Bear Hug, Disco, and Peacock – quite a name for a strategy. Clear, true, but sometimes deceptive; the strategies written in the book should be read by those who’d like to explore the world of negotiating/politics/business strategic. You may not always use these strategies, but after read the book, ...more
Lori Grant
Mar 29, 2013 Lori Grant rated it it was amazing
A must-read book on marketing planning for the knowledge worker, manager, executive, or entrepreneur.
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