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Category Management: Positioning Your Organisation to Win
Published with the world's leading marketing authority, Nielson Marketing Research, this landmark book explains an important new marketing concept--category management. The book leads readers through the process of setting up and implementing a category management strategy, using examples and illustrations that are the result of solid research. "This book is a confirmation ...more
Hardcover, 176 pages
Published January 1st 1994 by McGraw-Hill Contemporary
(first published January 11th 1993)
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