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Hegarty on Advertising: Turning Intelligence into Magic
by John Hegarty
Here is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. Hegarty on ...more
Kindle Edition, 224 pages
Published January 2nd 2012 by Thames and Hudson Ltd
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This book gives a learning experience for people who want to make their career into advertising and specially account planning and creative department. My only disappointment is that this book is divided into two parts, the first part consists of mostly theory knowledge, of course examples are also given to support it but this makes the first part a bit boring to read. The second part is filled with stories, examples and his experiences and his growth into advertising industry which is ...more