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Approaches to Media: A Reader
This volume illustrates and exemplifies the variety of ways in which the mass media have been researched over the past fifty or more years. It provides extracts from seminal works and relates them to developments in the field as a whole and to later works. The volume identifies the major divisions within the field, including mass society theory, the media effects tradition ...more
Paperback, 576 pages
Published October 15th 1995 by Bloomsbury Academic
(first published September 17th 1995)
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