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UP and to the RIGHT: Strategy and Tactics of Analyst Influence

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UP and to the RIGHT is the first book written to guide technology marketers and executives in their journey to the Leaders Quadrant. Written by industry insider Richard Stiennon this is required reading for anyone responsible for leading and growing a technology firm. Topics explained in depth include: Leveraging Social Media, the Influence Pyramid, the creation of Magic ...more
Kindle Edition, 188 pages
Published July 3rd 2012 by IT-Harvest Press
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