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Neuromarketing. Fusión perfecta

3.75  ·  Rating Details ·  4 Ratings  ·  0 Reviews
El Neuromarketing es la disciplina que relaciona el marketing y el comportamiento del consumidor mediante las neurociencias aplicando los resultados a la estrategia de marketing.

El libro responde a las nuevas corrientes de pensamiento en las mejores escuelas de negocios del mundo, donde el conocimiento de nuevas técnicas para la creación de marcas se ha convertido en muy d
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Kindle Edition, 386 pages
Published January 1st 2011 by Pearson España
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