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Online Marketing Handbook: How to Promote, Advertise, and Sell Your Products and Services on the Internet

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This work aims to provide a complete and detailed set of practical strategies and step-by-step instructions for online publicity, advertising and sales. Topics include interactive marketing, integrating online marketing with your overall sales strategy, promoting your home page, crisis communications, international marketing online and building one-to-one relationships on ...more
Paperback, 436 pages
Published January 6th 1997 by Wiley (first published January 1st 1997)
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