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Little Platinum Book of Cha-Ching: 32.5 Strategies to Ring Your Own (Cash) Register in Business and Personal Success

4.02  ·  Rating Details  ·  174 Ratings  ·  16 Reviews
Following in the bestselling footsteps of Little Red Book of Sales Answers, Little Gold Book of YES! Attitude and Little Green Book of Getting Your Way, Jeffrey Gitomer's Little Platinum Book of Cha-Ching delves into the 32.5 strategies to build business and personal success. As a best-selling author and the world's #1 expert of selling, Jeffrey Gitomer knows a thing or tw ...more
Hardcover, 197 pages
Published October 27th 2007 by FT Press
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Mahmood Sahlan
مراجعة في #الكتاب_البلاتيني_الصغير_للتشاتشنج
للمؤلف #جيفري_جيتومر

اخترت قراءة هذا الكتاب لارتباطه المباشر بعملي في المبيعات، حيث أنه يتحدث عن عدة مبادئ للنجاح في الأعمال والصفقات عموما، وفي المبيعات خصوصا.

كلمة (تشاتشنج) عبارة عن صوت ماكينة تسجيل المال، واستخدمها المؤلف كناية عن بلوغ الهدف، وهو إتمام الصفقة وعملية البيع.

تحدث جيفري كثيرا في المقدمة عن جون باترسون، حيث أن المبادئ التي يدور حولها الكتاب، هي مبادئ باترسون، إلا أن الكاتب حولها إلى لغة عصرية حسبما يدعي. ويتضح من الكتاب أن جون باترسون ه
Don The Idea Guy
Aug 14, 2010 Don The Idea Guy rated it it was amazing  ·  review of another edition
Shelves: 2010_dtig
John H. Patterson is arguably the father of modern american sales. His vision to create a public need for a receipt vs. "pitching cash registers" built NCR into a legendary company that produced future business leaders (like IBM's Thomas Watson.) Jeffrey Gitomer's modern updating and application of these principles make them accessible for a new age of sales professionals.
Oct 05, 2009 E rated it really liked it
Time-tested principles for strong selling

John Patterson, National Cash Register Company’s founder and owner, was a business genius. He introduced many of the sales concepts, training programs and incentive plans companies now take for granted. In this book, well-known author and sales trainer Jeffrey Gitomer spotlights some of Patterson’s best-known sales concepts. This is an expansion of Gitomer’s The Patterson Principles of Selling, an earlier book about the master and his ideas, which Gitomer
Beth Robinson
Jan 08, 2015 Beth Robinson rated it really liked it
It's a great sales success book with a similar format to his other work - readable, digestible, useful. What made it stand out was that it's grounded in the work of Patterson, who popularized the cash register. I enjoyed the reaching back to an older philosophy of sales success and making it relevant.
Alka Upadhyay
May 06, 2014 Alka Upadhyay rated it liked it
I would give this book a 3.5. We are always selling something even if it is an idea at work an the principles in this book can apply anywhere. Many are the basics and and so true to continue practicing.
Jan 25, 2014 Mike rated it really liked it
Again Jeffrey articulates the fact that there's something beyond the 'self' and encourages the authentic willing the good of the other. Start small but Start!!!! His perspective on traditions being a valuable asset dovetails nicely with the Attitude of Gratitude philosophy.
Major Doug
Dec 10, 2014 Major Doug rated it did not like it
Listened to this book: re-hash (and not a good one) of a 100-year old book; did reaffirm some of my current practices.
Nick Woodall
I love books like this--well-organized, lots of boxes and charts, jam-packed with information. You can set it on your desk and read a little bit each day.
Gary Paulson
Jan 09, 2016 Gary Paulson rated it really liked it
Shelves: a-business
So far there have been lots of little tidbits worth pondering & re-reading.
Sep 02, 2008 Philip rated it it was amazing
Gitomer is inspiring. This is a great insight into the sales principles that worked 100 years ago and still can today.

A lot of what he says makes absolute sense and may seem simple in theory - the difference is we are not employing these measures and Gitomer helps you to recognize this and more importantly - do something about it.

Sep 10, 2015 Kent rated it it was amazing  ·  review of another edition
very interesting how Gitomer relates the work of John Patterson to today - with Gitomer's customary "git off yer ass - no excuses" delivery - perfect
Josh Stevenson
Nov 16, 2008 Josh Stevenson rated it really liked it
Book is on creating the RIGHT relationships. And how to look at creating these on what can I do for them and how can I help the me more successful, then in turn you will be blessed. The right attitude, be patient on receiving anything in return.
Chris Ross
Another great book by Gitomer. I listened to the audio book and it was so good I went and bought my own copy of the hard cover book because it is true platinum!
James Solano
Aug 23, 2013 James Solano rated it really liked it
Very good motivating book. Plenty of background to help generate your own sales questions.
Lori Grant
Mar 29, 2013 Lori Grant rated it it was amazing
A must-read book on sales for knowledge workers, managers, executives, and entrepreneurs.
Mar 19, 2008 Karen added it
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Jeffrey Gitomer is the author of The New York Times best sellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude. All of his books have been number one best sellers on, including Customer Satisfaction is Worthless, Customer Loyalty is Priceless, The Patterson Principles of Selling, The Little Red Bo
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