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The Co-Creation Paradigm
A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, ...more
Hardcover, 360 pages
Published April 9th 2014 by Stanford Business Books
(first published March 26th 2014)
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