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How to Write a Good Advertisement
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How to Write a Good Advertisement

4.2 of 5 stars 4.20  ·  rating details  ·  51 ratings  ·  3 reviews
You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. You can learn to write such powerful advertisements that people go out and demand your product and no other. This is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. Whe ...more
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Published December 1st 1982 by Wilshire Book Company (first published June 1980)
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Tested Advertising Methods by John CaplesScientific Advertising by Claude C. HopkinsBreakthrough Advertising by Eugene M. SchwartzThe Robert Collier Letter Book by Robert CollierAncient Secrets Of Lead Generation by Daryl Urbanski
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6th out of 9 books — 3 voters


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Brian
Very good book with sample headlines and ads. It shows how to properly construct ads for sales. A classic advertising book.
Fotis Chatzinicolaou
Καλό αν και δεδομένου ότι είναι γραμμένο το 50, αρκετό από το υλικό φαίνεται (τουλάχιστον σε μένα) outdated.
Cara
May 07, 2013 Cara marked it as to-read
Recommended to Cara by: Danny Iny
Shelves: business
one of Danny Iny's top 3 on copywriting
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How to Write a Good Ad - Masters of Marketing Secrets: A Short Course in Copywriting

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