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Effective E-mail Marketing: The Complete Guide to Creating Successful Campaigns
E-mail is today's most powerful marketing medium. It is also the most misunderstood. This dynamic book dispenses with incomprehensible theories and conflicting rules to explore real-life examples of e-mail campaign successes and failures -- explaining exactly why each soared or sank. Over-mailing * Under-testing * Poorly constructed messages * Effective E-Mail Marketing sh...more
Paperback, 304 pages
Published
June 17th 2002
by AMACOM/American Management Association
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