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Tendinte actuale in campaniile de relatii publice
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Tendinte actuale in campaniile de relatii publice

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"Aceasta carte face parte din colectia COLLEGIUM.Relatii publice si publicitate a edituri Polirom.

Campaniile de relatii publice se bazeaza tot mai mult pe interactivitate, implicand publicul in procesul de creatie. Alaturi de modelele clasice, volumul p"
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