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Get Back in the Box: How Being Great at What You Do Is Great for Business
by
Douglas Rushkoff (Goodreads Author)
Douglas Rushkoff was one of the first social commentators to identify the new culture around the internet. He has spent nearly a decade advising companies on the ways they can re-orient their businesses to the transformations the internet has caused. Through his speaking and consulting, Rushkoff has discovered an important and unrecognized shift in American business. Too m...more
Paperback, 336 pages
Published
January 30th 2007
by HarperBusiness
(first published December 1st 2005)
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The title caught my interest because it runs contrary to conventional wisdom. Companies can stray so outside their core competencies that they loose them altogether. Rushkoff sort of comes off like a Zen master of business strategy, but that is fine. The book is pretty diverse in its topics while also tying them together. It also tightly wraps up concepts of multiple business books without having to devote and entire book to them. I really enjoyed it. I know it has shaped my thinking on since re...more
This was a really good book with a lot depth and a lot of great ideas. Unfortunately, it just doesn't feel like enough people are "getting back in the box." As we have become a society that is absurdly wrapped up in the "me" attitude, our creativity, happiness, and sense of self has become distorted and dull. Too many people still operate by the us-versus-them mentality, too many people define themselves through their materialistic gains and their individual successes. Douglas Rushkoff explores...more
This book is like a flame on a gas stove, and my brain is like a shiny new pack of Jiffy Pop. For the first few chapters, I was interested, curious. Midway through I could hear the popping in my head, steady and strong. Now I'm done and I don't know what to do with all the popcorn.
OK, OK I'm pushing the simile to its limits, but you get the drift. This is an idea book and it's a few years old, but that only made the call to action more urgent because it's not happening yet, not in the widesprea...more
OK, OK I'm pushing the simile to its limits, but you get the drift. This is an idea book and it's a few years old, but that only made the call to action more urgent because it's not happening yet, not in the widesprea...more
I can't think of anybody who shouldn't read this book. As someone who spends most of his time outside the box I wish everyone else would get back in it and sort it out rather than trying to be with me!
Oct 06, 2007
Lily
rated it
5 of 5 stars
·
review of another edition
Recommends it for:
those who like innovation, business and FUN.
Reminded me of the way we should live our lives, and how the next wave of business should be run. Of why social entrepreneurship etc is so profitable. etc.
first chapters were harder to get through, but the rest feels great.
I've heard many ideas before, but it's put together in an interesting way.
first chapters were harder to get through, but the rest feels great.
I've heard many ideas before, but it's put together in an interesting way.
Rushkoff wants us to know how we great we can be, if we only learn to know ourselves. As always, the writing is fast, fun and a great balance of readable and informative. Optimistic and inspiring.
A fun book with views on how companies go wrong when they try to be something they are not.
Advise on how to flourish in the ongoing renaissance.
Apr 13, 2013
Imran Akbar
added it
Mar 09, 2013
Alex
marked it as to-read
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Douglas Rushkoff is a New York-based writer, columnist and lecturer on technology, media and popular culture.
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