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Customer Relationship Management: Integrating Marketing Strategy and Information Technology
Customer relationship management (CRM) is one of the hot topics in marketing and information systems today. Customer relationship management is a business strategy that provides the enterprise with a complete, dependable, and integrated view of its customer base. A CRM system brings together lots of pieces of information about customers, sales, market trends, marketing eff ...more
Paperback, 179 pages
Published December 16th 2002 by John Wiley & Sons
(first published 2002)
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