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How to Launch a Brand
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How to Launch a Brand

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#1 AMAZON BESTSELLER

Your Comprehensive Guide to Launching a Brand: from Naming to Identity to UI/UX Design

Expert insights based on over a decade of professional experience transforming new product and service companies from ideation phases to tangible brand realities. Each of the five key phases of launching a brand are broken down into practical guidelines designed to hel
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Kindle Edition, 148 pages
Published August 9th 2013 by Brandtro
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Bill Lancaster
May 26, 2014 Bill Lancaster rated it really liked it
Shelves: 2014-books
This slim volume is targeted to a very specific, small audience. It is best read by individuals who are in charge of developing the visual identity of a new company or the re-branding of an existing company. Outside of that group, it would have very limited interest. But ... if you are an entrepreneur thinking about the visual impact of your new (or existing) business, this book presents some very valuable information on how that process should best proceed.

The book's visual style breaks the con
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