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9th out of 40 books
—
12 voters
Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture
by
John Moore
Without question, Starbucks Coffee is one of the greatest business success stories of the past decade. Since going public in 1992, it has grown yearly revenues to more than $6.5 billion, achieved a stock price increase of more than 6,500%, and opened over 11,000 locations worldwide. But for a company that has accomplished so much, outsiders really know very little about th...more
Hardcover, 264 pages
Published
September 1st 2006
by Kaplan Business
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This was an ode to what Starbucks used to be, before it became a McDonald's clone. It is funny to read a book about everything that made Starbucks unique. Now I want a book on how the heck they got where they are now- and all the uniqueness gone. They still keep a few of their better ideas such as good benefits.
Some good ideas if you want some business 101, a little outside the box.
Some good ideas if you want some business 101, a little outside the box.
I thought this book was pretty good. I usually do not read business books because I find them to be dry and boring. This book was light, easy, and interesting. It lists 47 tribal truths divided into four sections that has made Starbucks such a successful company. There is also some interesting background information about Starbucks. This book did make me want to drink a cup of coffee and I am usually a tea drinker.
Feb 09, 2008
Anna
rated it
5 of 5 stars
Recommends it for:
Current Starbucks Baristas, Shifts, and SMs.
This was the first book about Starbucks corporate culture that I ever read; I picked it up a few months after I started working there. In my opinion, this is the best book for store-level employees at Starbucks, or in any retail position, for how to make your job more fun and treat your customers better. It will seem odd to anyone who hasn't at least known someone who worked in retail, because the chapters are very specific to that environment. It's not a business book, or a management book (alt...more
An optional-read company profile for knowledge workers, managers, directors, C-levels, and entrepreneurs.
An in-depth look at the marketing and branding behind Starbucks. Lots of ideas for updating your marketing, and for further reading on the topic.
Excellent read from a former master of marketing at Starbucks. John Moore shares pearls of wisdom that were applied during his tenure at Starbucks but could be easily applied to anyone in any business.
A great read!!!
A great read!!!
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