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Not Cool: The Hipster Elite and Their War on You

3.92 of 5 stars 3.92  ·  rating details  ·  1,016 ratings  ·  152 reviews
Behind every awful, dangerous decision lurks one evil beast: the Cool.

From politics to the personal, from fashion to food, from the campus to the locker room,the desire to be cool has infected all aspects of our lives. At its most harmless, it is annoying. At its worst, it is deadly, on a massive scale. The Cool are the termites of life, infiltrating every nook and cran
Hardcover, 272 pages
Published March 18th 2014 by Crown Forum (first published January 1st 2014)
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The premise of this book is based on Greg Gutfeld's forever question: "Why are good things seen as bad, and why are bad things seen as good?" He takes various segments/foundations of our culture and writes about their unfortunate unraveling by elitists (media, politicians on both sides, and celebrities). What once was respected and considered cool (e.g., the military, stable two-parent homes, being proud of your accomplishments rather than your identity, not relying on government as your parent ...more
lyell bark
the hipster elite is ruining my life.
Roger Leonhardt
I try to stay away from political books, not because I do not enjoy them, but because they raise my blood pressure. Having read Gutfeld before, I could not pass this one up. He has always been a fun read. I think the humor cushions the anger that it would normally provoke.

The premise of the book is intriguing. Cool vs. Uncool. He could have used a number of themes to say the same thing - Snobs vs. peons, socialist vs. free, Whole foods vs. Wal-Mart shoppers… and so on and so forth.

It reminded me
Brittney Martinez
First off, I want to start by saying that I don’t buy into a single thing this author has to say. His viewpoint of the world and how “cool”people actively work against the “uncool” reeks of someone who still holds onto middle-school resentment. I’ll try to review this as passively as possible, but just note that this book represents strong feelings and will bring out strong feelings in the reader.

The thesis of the title is that hipsters, cool people, young liberals, etc. are what’s wrong with A
Scott Rhee
Greg Gutfeld may be on to something.

His new book “Not Cool: The Hipster Elite and Their War on You” doesn’t suck, and it may actually be eye-opening to those willing to read it. It’s also totally un-cool, which will probably turn off a lot of readers---mainly those readers who belong to the afore-mentioned Hipster Elite that Gutfeld writes about.

I should preface this review by saying that many people might be surprised (given my political leaning) that I 1) actually read a book by Greg Gutfeld a
Jim Tanler
Fun read

I agree with nearly everything Greg says in the book. As a cop I always wondered what was going through the heads of the knuckleheads standing across from me at protests. It is always the same crowd no matter what the issue is they are protesting. All I can think about is going home to my family while these tools are trying to gain cool points with their looser friends. It's easy to chant and beat a drum. Try raising a family and paying a mortgage while worrying about the officers next t
I was so embarrassed every time I sat down to read this book. the book's title and the fact that i had no idea who or what 'gutfeld' was tricked me into thinking these pages would be filled with something that they were not.

juvenile tyrade. gutfeld snipes at celebrities, and pretends that they represent the views of the democratic electorate. everyone knows that celebrity opinions are overrated and often skewed. but this guy harps on them as if they run the country.

the only source cited in this
Bill Powers
I read Gutfeld’s The Joy of Hate and enjoyed it, but Greg has hit it out of the park with Not Cool. He exposes the liberal/progressive agenda in America today where everything they stand for is cool and anyone who dares to disagree with them is not only uncool, but a horrible, bad person; some kind of 'ist' or 'phobe'. Never mind that today’s liberal/progressive agenda is doing irreparable damage to our culture and country. Greg’s book exposes the phony cool for what they really are... vacuous a ...more
Not a difficult read in any way unless you are an ideologue. I'm not in love with his snarky wit, but he does hit the nail on the head in a great number of these chapters. Not just with cultural issues, but with economic issues. Bullying techniques by politico power mongers work at this juncture. And the media and arts (various forms all) of our culture, especially, have consistently backed the criminal cool and the non-contributing far over the average Joe Schmoo who goes to work every day. The ...more
Alexander Fitzgerald
I knew absolutely nothing about Greg Gutfeld before I read this book, but I can't wait to read more from him. The man is not a Republican, despite having a show on Fox News. He's a Libertarian, and an educated one at that.

He captures so many great rants from a guy who wants to be left alone by the government. The way he cuts through the liberal elite's agenda is somehow surgical and scattered. His thoughts are crafty and difficult to repute, served with his ire and wayward sense of humor.

Michael Haley
Like a lot of political books, Gutfeld occasionally hits upon a small nugget of truth, only to bury that nugget within a lot of overly-emotional rhetoric that obscures that truth more than illuminates it. I can sympathize with him to a point about herd mentality, the need to fit in and so on (and his abrasive sense of humor appeals to me more than I'd like it to) but his attacks are so focused on the left that the book quickly loses credibility. Gutfeld knows damn well that EVERYBODY sucks, so w ...more
Hipsters annoy the hell out of me, so I thought this would be a fun listen on a recent car trip.

The parts I listened to were ok.

It's not that Gutfeld isn't funny (he's got at least one chuckle-worthy line per paragraph), and it's not like the subject doesn't need a good skewering. The main problem is the audience. As in: who is the audience for a book like this?

My high school years would've been much improved had I known what Gutfeld knows -- that "coolness" is a sham, a charade, a pose design
This book makes the rather circular argument that the coolest thing a person can be is uncool. Such a statement might not hold up to strict logical scrutiny, but I take the author's point.
Much of NOT COOL is like that. Gutfeld makes a lot of great insights, but in a very non-academic sort of way. In fact, a proper definition of "cool" is elusive in and of itself. Readers can either nit-pick at the weaknesses in the book's premise, or they can say, "I see what the author's getting at, even if it'
Poor Greg Gutfeld. Evidently he still has a lot of leftover feelings and misgivings about his high school days. Ostensibly, this book is about how Hollywood types and hipster musicians have taken our country's cultural identity hostage and are abusing their cache as role-models and people in the public eye to mislead us down their horrible road of tolerance, environmental consciousness and multiculturalism. Gutfeld shills for fossil fuels, global warming denial and fracking like he's on somebody ...more
It takes a certain kind of clear-headed person to comment on the political, economic, and social issues in the United States today.

Not Cool: The Hipster Elite and Their War on You, the latest work by political commentator, satirist, blogger, and author (among other things, printable and not) Greg Gutfeld, is evidence that when you want to talk about the aforementioned issues, it also helps to have some incisive cynicism, assertive skepticism, and the innate ability to honestly say what everyone
Mike (the Paladin)
While I can't say I agree with every opinion Mr. Gutfeld holds, and while our taste in music is probably diametrically opposed. I mean I'm not big on...Doom Metal?????

Anyway other than some of the more extreme views...and of course music I find we do have a lot in common. GG mentions something here that others have talked about and that is that mostly (at least in some ways) we never leave high school. I was (apparently like him) one of those who (for whatever reason) have never been overly conc
I detest hipsters, pretentious jerks, and the creeps of the world just as much as anyone else. However, I couldn't get past the rather awful writing in this book. I got to page 50, and I just had to give up. There were so many childish quips, unintelligible rants, and unnecessary parenthetical in nearly ever paragraph. I'm chalking this one up as "couldn't be arsed to finish" despite the fact that there may have been some decent thoughts within the commentary on American society.
Carol Apple
This was an easy read and pretty entertaining Libertarian rant about some very recent (mostly 2013) politics and cultural events. Greg Gutfeld uses the apt metaphor of high school with its cool cliques and outcasts, bullies and hipsters, as an apt metaphor for U.S. culture. For example as an example of our culture's acceptance of evil as long it wears the appearance of coolness, one chapter is dedicated to how the media swarmed around the cute Boston Marathon bomber (who even appeared on the cov ...more
Why would the editors of Rolling Stone magazine put a picture of the surviving Boston Marathon bomber on their cover? This book delves into the question of why we perceive tyrannical leaders, terrorists, serial killers, and outlaws as matinee idols, and treat true heroes e.g., members of the armed forces past and present with disdain. After reading this book ask yourself, I want to be cool like .....?
Greg Gutfeld eviscerates fools once again in this very funny book that works as a great follow-up to his awesome and hilarious best-seller,"The Joy of Hate". The full title of this book, "Not Cool: The Hipster Elite and Their War On You" tells you exactly what Gutfeld is going to do do within these pages: he's going to take on wacky and brainless hipsters and expose their hypocrisy and lunacy, and champion reason, intelligence, and integrity. If you have read Gutfeld's previous book (and, presum ...more
Adrienne Swindeman
Greg Gutfeld says he is concerned with one thing that drives him nuts:"Why are good things seen as bad,and why are bad things seen as good." The cool deem what is good and what is bad. They ridicule the ideas and ideals of others who don't agree with them. The cool may have little knowledge of history, no understanding of science, yet their views are believed because they are "cool".The danger is their influence on society and the young and uninformed. Greg Gutfeld talks of The Boston bomber who ...more
Michael Crawford
His writing flows really nice as he rants about how he was left out of the cool group in 5th grade and never got over it. I typically don't read right wing propaganda books, shows or bumper stickers, but this title caught me. I'm not cool and don't think cool people are really all that cool. So I gave it a shot.
Gutfeld claims to represent the decency which us americans should follow. Instead, he busts and rips on every person I've never heard of. And I haven't heard of a lot of people in his boo
Douglas Wilson
Gutfeld is really shrewd, and this diagnosis of the cool that ails us is painfully accurate. He has no foundation for his insights, however, which is why they wobble the way they do. Will probably write more about this at Mablog.
This book had some really great points on culture and the shift that has happened in it. I agree that part of the overall problem is people's desire to simply fit in. I feel like society today is just an extension of high school, and this is something Gutfeld points out numerous times. Celebrities, when their 15 minutes of fame are up, just spout nonsensical bullshit like vaccines cause autism and people eat that shit up!

And Gutfeld relates it to other aspects of society as well. Why people are
When I picked this book for a challenge I was doing because the author's last name had two G's in it, I was expecting some enjoyment.

Unfortunately I didn't get that .

I didn't like his wit, although he does make some valid points and I might have laughed out loud a few times but no more than that.

This book is based on Greg Gutfeld's forever question: "Why are good things seen as bad, and why are bad things seen as good?"

I am sure there is a audience for this type of book I am just not it but I
Susan Ferguson
Loooooved this book. Gutfeld express so well things that I have thought but have not been able to say so well. He does have a way with words. He looks hard a the weak criteria for cool and the scorn and abuse heaped on those who don't follow the crowd blindly. I have wondered for the last several years why celebrities, movie stars, etc. are supposed to have some secret knowledge about the truth of things. They have studied acting and can present things plausibly - that's part of the act - but th ...more
I tried to read this book for the same reason I try to drink a beer every year or so, just in case my tastes have changed or beer has changed. There were a couple of interesting ideas in here. They were bogged down by a lot of tangential ranting, poor logic, and the occasional contradiction, but they were there. I seriously considered giving this book two stars for its humor and relatively low levels of venom and bile (I'm looking at you Ann Coulter, although both sides of the aisle do this. Sha ...more
June Burnett
It is AMAZING! Greg's writing is so enjoyable with his offhand snarky comments. Definitely not G-rated. :-) But he nails the current attitudes in society and the final (full) chapter is a list of his Free Radical heroes. I was actually deliberately slowing down my reading and putting it down, so I wouldn't finish it too quickly because I was enjoying it so much. It was the supreme "cherry on the top" to meet GG at a book signing on Mar 29 here in San Antonio. He's adorable and funny and I loved ...more
Drew Pappert
The Uncool Truth

As a 23 year old conservative, I have witnessed the world that Greg explains in his funny and brutally honest book. From guns to music, Greg Gutfeld tells things the way they are. Controversial, but fair, this is a book for anyone who has witnessed the phenomena that what is good is uncool and the truly bad is what the cool want us to blindly follow. As a huge Five and Red Eye can, I have been excited for this book since I heard about its release, got it the first day and couldn'
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Funny but maybe-- 1 21 Mar 04, 2014 09:03AM  
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Greg Gutfeld has been called "outrageous and outspoken," neither of which he denies. A libertarian political satirist, humorist, magazine editor and blogger, he is perhaps best known as the host of the Fox News Channel program "Red Eye With Greg Gutfeld." Airing at 3 a.m. ET Tuesday through Saturday, the show covers a variety of topics, including news, entertainment, sports, and gossip. Gutfeld is ...more
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“The real American ideal of cool which is building businesses, protecting freedom at home and abroad, taking responsibility for your actions, and leaving other people alone to live as they damn well please.” 7 likes
“The definition of cool: popularity without achievement. It’s how President Obama got the youth vote. Ask any kid who voted for him,” 4 likes
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