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Consumer Behavior And Marketing Strategy

3.63  ·  Rating Details ·  49 Ratings  ·  1 Review
Provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The 'Wheel of Consumer Analysis' helps the reader understand how consumer affect and cognition, consumer behaviour, consumer environment, and marketing strategy interact.
Hardcover
Published by Mcgraw-Hill (Tx) (first published 1987)
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