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Be Unique or Be Ignored: The CEO's Guide to Branding
Branding is ultimately the CEO's responsibility and #1 priority. The brand dictates a company's costs of sales, capital, and media. The goal of branding is to be unique, to stand out from the white-noise of me-too competition. Most CEOs allow their companies to copy or resemble their competitors. If people don't "get" your company's brand -- its value proposition -- within ...more
ebook, 166 pages
Published November 11th 2013 by MHR Enterprises
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This book is meant for Companies but I can see how it can be applied to individual people as well. The first thing discussed is called Branding. Branding is forming a short, unique and understandable phrase that identifies a product or service. Apples use of "i" is an example. Too many companies follow what others do in regard to marketing and get clustered in what Mr. Rudov calls "white noise." Mr. Rudov describes, as his example, Microsoft's use of the term "Cloud." Very few understood what ...more