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Marketing High Technology
A Simon & Schuster eBook
Hardcover, 224 pages
Published
June 2nd 1986
by Free Press
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Little bit outdated and some data seems to be wrong.
But in general - very solidand fun to read book.
FInd a segment you are going to lead. Don't try to cater to many segments and be a leader in all of them. Cost of entry into a new segment/market is 70% of the leader's annual revenue.
But in general - very solidand fun to read book.
FInd a segment you are going to lead. Don't try to cater to many segments and be a leader in all of them. Cost of entry into a new segment/market is 70% of the leader's annual revenue.
It's a classic! Intelligent, original thinking in a field where both are hard to find.
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