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Advertising the American Dream: Making Way for Modernity
It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? "Advertising the American Dream" looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses.
As American society became more urban, more compl...more
As American society became more urban, more compl...more
Paperback, 470 pages
Published
September 18th 1986
by University of California Press
(first published 1985)
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Good contextual history of advertising in the 20s and 30s in the US. Gets a bit repetitive, but when a book so thoroughly and fairly captures an era of industry, it can be forgiven.
My favorite book ever on advertising or how to talk people into anything. If adoptee rights activists did advertising instead of rights, we could win.
Fascinating academic study of the massive shift in tone and effect of advertising in the 1920s and 1930s and how it helped define our culture, our literature, and even our economic life.
an excellent historic account of american advertising imagery of the 1920-1940s
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