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Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning
Master practical strategic marketing analysis through real-life case studies and hands-on examples. In "Cutting Edge Marketing Analytics," three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case ...more
Hardcover, 300 pages
Published July 10th 2014 by Pearson FT Press
(first published April 30th 2014)
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