Public Relations: Principles and Practice
The text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. Information is supported by case vignettes, detailed case studies and end-of-chapter questions; to tackle the issues involved in the principles of public relations as we...more
Paperback, 336 pages
Published April 24th 1997 by Cengage Learning Emea
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