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Signs and Symbols: Their Design and Meaning

4.09  ·  Rating Details ·  141 Ratings  ·  7 Reviews
This classic study shows how humans express thought through graphic means and why certain shapes and configurations of dot and line are perceived and remembered more easily than others.
Paperback, 360 pages
Published September 1st 1998 by Watson-Guptill Publications (first published January 1st 1981)
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Ola Loobeensky
Dec 26, 2010 Ola Loobeensky rated it it was amazing
Polish edition of this book (edited by d2d.pl) is pure beauty; letters and illustratons was so well-composed that I almost couldn't focus my attention on reading.
The book itself is really good, juicy and full of informations; 'must have' for someone interested in the theory of signs.
Janin
Nov 15, 2012 Janin rated it really liked it
This is another one of those books that I've borrowed from the library so often, I should just order my own copy. It's an excellent introduction to the origin and construction of signs and symbols-- but (as they admit) it is really only an introduction. It doesn't go into great detail with any of the symbols presented, and it doesn't point out that the same symbol can have multiple (and completely opposite) meanings in different cultures/ time periods. Even so, it is still a great introduction t ...more
kari
Jan 15, 2015 kari rated it really liked it
First of all: I can't believe that such elegant book received this kind of cover. Please don't judge it by that splash of colours - the artistic design behind it is absolutely minimalistic, with a humble typeface, and monochromatic illustrations. And by the way, it's an amazing introduction to typography, including information on history of scripts, categories of signs, and their meanings.
Sandra Pereira
Aug 01, 2013 Sandra Pereira rated it really liked it  ·  review of another edition
Shelves: arte-design
Sinais & Símbolos
FRUTIGER, Adrian
Editora: MARTINS FONTES
ISBN: 8533610998
Edição: 1ª Edição - Setembro 1999
Número de Páginas: 338
Acabamento: BROCHURA
Mohammad Shaker
Apr 05, 2015 Mohammad Shaker rated it really liked it
I can fairly say that the author has done a very good job for such an old book. The book is a nice ride in the world of signs and symbols throughout the ages. Much of it is very interesting.
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