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The Complete Idiot's Guide to Winning Customer Loyalty
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The Complete Idiot's Guide to Winning Customer Loyalty

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Your company is in your customer’s hands.

Essential reading that offers business managers a strategic plan to attract new customers and secure the business of existing ones. Readers will learn important ways of achieving customer loyalty, from developing a customer-driven culture and establishing customer trust to incorporating loyalty initiatives and responding to cus

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Paperback, 352 pages
Published July 5th 2005 by Alpha
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won at some networking event. Chamber? NBM?
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